I think it might be, but dear readers, have you heard of ASMR? The best way I can describe it is it’s this weird tingly feeling you get when you hear certain noises. Or maybe you don’t? I definitely do – always have, and I had no idea it was a thing until I heard about it on Sorta Awesome last summer. Since then, it’s popped up in a couple of places in my life, none more funny to me than this IKEA video. Leave it to the Swedes to be on top of the newest cultural trends.